Beyond the Price Tag: The Benefits of Custom Framing

Many people experience sticker shock when considering custom framing, and that's understandable if they aren’t accustomed to the trade. You may wonder why a frame at our establishment, Thompson's Frame and Gallery, can often cost more than one from a big box store. However, understanding the process, materials, and individual considerations taken for each unique piece reveals the rationale behind the price tag. 

An insightful article by Ralph Jones, published in the New York Times in August 2024, titled “Why Is Custom Framing So Expensive?”, delves into this very topic. Jones explores the intricacies of the framing industry, highlighting that “framing is no different than any other business: You get what you pay for”. While mass produced standardized frames can be a convenient option in select instances, we believe that custom framing is the superior and personalized choice for our valued customers.

As Jones' article points out, custom framing is a labor-intensive craft. Adam Collignon of Greenpoint Frames in Brooklyn emphasizes that “the frame itself could take two days’ worth of work”. This involves numerous steps both aesthetic and practical, from selecting the right materials to precise cutting, joining, and finishing. Each piece is “handcrafted to your specifications, something that is unique”, as Collignon states, making it a valuable investment.

Furthermore, the article explains the costs associated with high-quality materials. For instance, museum-grade glass can be significantly more expensive than standard glass, but it offers superior protection against UV rays and reflections, preserving your artwork and ensuring it looks its best for generations to come. John Brooks of Isis Creative Framing in Oxford, England, adds, “every single step costs money”, including materials, labor, and equipment.

At Thompson's Frame and Gallery, we understand these costs and strive to offer the best value in the metro Atlanta area. We are confident that when you compare apples to apples – considering our superior materials, craftsmanship, and service – we provide the best combination of price, quality, and turnaround time. We source only the finest supplies and employ skilled artisans who take pride in their work. We also understand the importance of your time, and work diligently to ensure a prompt turnaround without compromising the result.

Ultimately, as Collignon notes, “What you’re paying for is not only the frame itself. You’re paying for the ability to enjoy that artwork for the rest of your life”. Custom framing is about preserving artwork, heirlooms, and memories with the utmost care and excellence. 

Hope to serve you soon,

Craig Thompson

For further reading:

https://www.nytimes.com/2024/08/20/realestate/custom-framing-costs.html